TRO | GenAI Is Turning Brain Scans Into Sentences

Your Meliora briefing on how GenAI and Creativity are unlocking a brighter, smarter future.

Author

Meliora Company
November 10, 2025 • Estimated Reading Time: 9 minutes

Subscribe | 10th November, 2025

In this fast-moving GenAI economy, headlines are everywhere but optimism is rare.

Here’s our take on 3 stories that will help you be relentlessly optimistic about the future.

1. Microsoft Prioritises AI Sovereignty

Microsoft will start processing M365 Copilot prompts and responses within local data centres across 15 countries, beginning with Australia, India, Japan and the UK. The move is designed to meet sovereignty and compliance needs while improving speed and reliability for enterprise users.

Here’s why this matters: Trust is fast becoming the new infrastructure, and sovereignty is the race everyone’s now running. By bringing Copilot’s processing closer to home, Microsoft is doubling down on compliance as a competitive edge, giving organisations more control, lower latency, and confidence that their data stays where it should. As nations and industries push to own their digital footprint, proximity will be a critical component of GenAI governance for leadership teams.

2. GenAI Is Turning Brain Scans Into Sentences

Researchers at the University of Texas have achieved a breakthrough once confined to science fiction: an AI model that can translate brain activity into full, coherent sentences. Using fMRI scans, the system interprets patterns of neural activity and reconstructs what a person is thinking about or hearing - not through invasive implants, but non-invasively, using language models similar to those that power ChatGPT.

Here’s why this matters: This could redefine what it means to connect and communicate. The same technology that feels “eerie” today could one day restore speech to those who’ve lost it, translate thought to action for people with disabilities, or allow entirely new forms of creative expression. It points toward a future where AI isn’t replacing human capability, but extending it.

3. Apple Leans On Google To Build The Next Siri

Apple will integrate Google’s 1.2-trillion-parameter Gemini model into a new version of Siri, hosted securely on Apple’s own cloud. The deal - reportedly worth around $1 billion a year - gives Apple access to one of the world’s most capable AI systems while preserving its data-privacy architecture.

Here’s why this matters: Apple and Google are indicating that progress in AI depends on collaboration - in this case, aligning hardware, data, and intelligence to deliver experiences no single player can build alone. It’s a smart move for both parties, and perhaps we’ll soon see that the real advantage now lies with those who can integrate, not just innovate.

Still Curious?

Our Pursuit Of Better

If you’re looking for a way to become more of a ‘visual thinker’ then Napkin.ai could be the tool for you. The GenAI app will help you visualise a well-described idea, quickly and easily. Like all GenAI apps, the better the input, the better the output. We use it as a way to quickly turn long-form docs into first draft diagrams or visual aids - and then build on them ourselves. Save it to your bookmarks!

Yes, another vibe coding tool - but hear us out. 10Web is vibe coding, but it plumbs into a wordpress back end. Meaning you’re not just building a front end but a CMS as well. Given wordpress powers more than 40% of the internet, this is a really practical GenAI tool that opens up enormous possibilites.

If you’ve built AI agents, you know how important it is to test them! But in itself, that is a hard thing to do - how do you formulate a test plan for a technology that is designed to be infinite? Snowglobe fixes this problem by creating a high fidelity simulation engine for conversational AI agents. By creating realistic personas that interact with your AI agent, you can test diverse simulated scenarios before you go to production. Is your team using this app? Let us know.

The Story of The Kick That Changed Everything

With thanks to Meliora Strategic Partner 18Sixty, this week we’re sharing the story of the 2023 FIFA Women’s World Cup on Optus Sport. But this story isn't just about what happened on the pitch. It's about the hundred days before ‘that kick’ - when a telecommunications company took a gamble. What if 85% of the country decided to watch? What if the Matildas went all the way? What if technology helped change the standing of women’s football forever?

Meliora Associate Spotlight

Mike McMahon - USA

Mike McMahon is a seasoned product and technology executive with deep expertise in OTT video platforms and large-scale digital transformations. Mike brings international experience in R&D, Engineering and Product Strategy to our team.

Ricky Sutton - Australia

Ricky's career spans three decades at the intersection of journalism and technology. He has reported from conflict zones, led global newsrooms, and advised global companies from News Corp and CNN to Microsoft.

The Pursuit of Better, Together

If this week’s newsletter sparked something, pass it on to a colleague. The best conversations often start with “You’ve got to read this”.