TRO | Anthropic launches AI software marketplace

Plus, Netflix acquires Ben Affleck’s AI filmmaking startup and Jio Says The Future Of Telecoms Isn’t Data – It’s AI.

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Meliora Company
March 09, 2026 • Estimated Reading Time: 10 minutes

Subscribe | 9th March, 2026

In this fast-moving GenAI economy, headlines are everywhere but optimism is rare.

Here’s our take on 3 stories that will help you be relentlessly optimistic about the future.

1. Anthropic launches AI software marketplace

Anthropic has launched a marketplace for third-party AI software built on its Claude platform, letting enterprise customers browse and buy AI agents from partners including Snowflake, GitLab, Harvey, Replit and Lovable Labs. In a notable move, Anthropic won’t take a cut of sales and will let customers put their existing Claude spend towards third-party tools – a model it explicitly likens to Amazon’s marketplace approach. The launch comes as Amazon itself has been discussing a separate AI content marketplace with publishers through AWS, designed to let media companies sell their content directly to AI firms for model training and retrieval.

Here’s why this matters: AI is getting its app store moment. Rather than selling a single chatbot, Anthropic is building a platform where businesses can shop for purpose-built AI agents the same way they buy software today. No commission, flexible spending – it’s designed to make it easy to say yes. The Amazon content marketplace adds another dimension: it gives publishers a way to actually get paid when AI companies use their content, rather than watching it get scraped for free. Put those two moves together and you can see the shape of an emerging AI economy – one with proper storefronts, commercial terms and a clearer path for content owners to participate rather than just be disrupted.

2. Netflix acquires Ben Affleck’s AI filmmaking startup

Netflix has acquired InterPositive, the AI post-production startup founded by Ben Affleck in 2022. The 16-person team of engineers, researchers and creatives will join Netflix, with Affleck staying on as a senior adviser. InterPositive’s tools don’t generate AI video – instead, they build a model from a production’s existing footage (known as dailies) and use it to accelerate post-production tasks like colour grading, relighting shots and adding visual effects. Financial terms were not disclosed.

Here’s why this matters: This is a very deliberate signal from both sides. Affleck – a two-time Oscar winner – isn’t lending his name to AI that replaces filmmakers. He’s built tools that make the messy, expensive parts of post-production faster, using a production’s own footage rather than generating anything new. That distinction matters enormously in Hollywood right now. For Netflix, it’s a bet that the competitive edge in streaming won’t just come from what you produce but how efficiently you produce it. If AI can take weeks out of post-production without compromising creative quality, the economics of original content shift meaningfully.

3. Jio Says The Future Of Telecoms Isn’t Data – It’s AI

Jio Platforms CEO Mathew Oommen used his keynote at Mobile World Congress 2026 in Barcelona to declare that the AI era is “a reset, not an upgrade” for telecoms. Oommen’s pitch: just as telcos once competed on the cost of a phone call, then the cost of a gigabyte of data, the next battleground will be the cost of processing AI requests. Jio wants to be the lowest-cost provider of AI computing globally – replicating the same playbook that brought mobile data to 525 million subscribers at US$0.09 per gb.

Here’s why this matters: : This is one of the boldest repositioning plays in global telecoms. The telco of the future, in Oommen’s vision, doesn’t just provide the pipe – it provides the intelligence flowing through it. And if Jio can do for AI computing what it did for mobile data in India – drive costs so low that adoption becomes universal – the implications go well beyond telecoms. With this vision realised, the economics for every industry that wants to run AI at scale could be rewritten.

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The Pursuit of Better, Together

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