TRO | The Future of News is Humans + AI, Together

Your Meliora briefing on how GenAI and Creativity are unlocking a brighter, smarter future.

Author

Meliora Company
October 20, 2025 • Estimated Reading Time: 8 minutes

Subscribe | 20th October, 2025

In this fast-moving GenAI economy, headlines are everywhere but optimism is rare.

Here’s our take on 3 stories that will help you be relentlessly optimistic about the future.

1. ITV removes barriers to broadcast ads for SME’s

ITV has launched a new GenAI Ads Manager, to help small and medium businesses create TV ads in under 30 seconds. The platform uses AI to turn a company’s website or social content into broadcast-ready spots, complete with built-in compliance for UK advertising codes.

Here’s why this matters: This innovation could unlock a large new segment for ITV revenue by offering a solution for broadcast quality ads to SME’s that previously could not justify large broadcast spend.  For broadcasters, it’s a glimpse of how AI can expand markets by democratising creativity - bringing new voices, new ideas, and new growth onto the screen.

2. NVIDIA announce a personal AI supercomputer

Nvidia’s new DGX Spark - a US$3,999 “personal AI supercomputer” - goes on sale this week. Small enough to sit on a desk, it delivers the kind of performance that once required a data centre, allowing researchers, developers and students to train and run sophisticated models locally.

Here’s why this matters: We are starting to see AI infrastructure going personal. By putting supercomputing power within the reach of individuals, Nvidia is shrinking the gap between idea and execution. More people can now experiment, build and push into new frontiers from wherever they are.

3. The Future of News is Humans + AI, Together

According to the Reuters Institute’s GenAI and News report 2025, the public’s comfort with AI in news remains sharply divided. 12% are comfortable with fully AI-generated news, but that jumps to 43% when humans lead with AI assistance. People support AI in back-end roles such as editing, translation, production, but resist AI presenters or synthetic reporters.

Here’s why this matters: Audiences want AI to support journalists, not substitute for them. Trust grows when technology amplifies human judgment instead of replacing it. That’s a hopeful signal for the industry - the future of media belongs to newsrooms that use AI to supercharge human potential, rather than sideline it.

Still Curious?

Our Pursuit Of Better

Our team has been playing with Hey Juno as a way to run faster, more effective research for product development. It’s possible that in research scenarios, people are more comfortable speaking with Hey Juno than they are with another person. This means higher volumes of respondents and more diverse data - something we think is really important in any human centred customer experience.

Congratulations are in order for Meliora Ventures backed GXE, who closed out their Series A funding round last week at AU$3.3m. Ed and Andrew- who also co-founded Omny Studio in 2012 - have built GXE to help investors streamline operations by improving the efficiency of their securities management, investor communications, and tax and regulatory compliance.

Relevance.ai offers no-code vector-based workflows, empowering non-technical teams to deploy advanced AI productivity tools, such as customer feedback analysis, automated tagging, and intelligent search. Backed by Meliora Ventures, we’ve been using Relevance to build customisable AI agents using both the Relevance templates and our own recipes with great success!

The Story of Shazam - The Early Years

With thanks to Meliora Strategic Partner 18Sixty, this week we’re sharing the story of The Early Years of Shazam. In 2001, in an office in Soho, up a rickety flight of stairs, four founders are building an algorithm to solve a problem as old as radio itself - ‘what’s that song?’. This is a story that’s shaped Meliora’s DNA, where creative courage, level three curiosity and years of relentless optimism culminate in the internet verb that Shazam is today.

Strategic Partner Spotlight

IV.AI is a human-centered AI platform that transforms unstructured data into actionable insights, enabling global enterprises to make smarter, faster decisions across complex challenges. Based in Los Angeles, the IV.AI team are working on one clear mission: to make humans smarter with AI - not just the other way around.

Goldilocks are specialists in crafting business stories that stand out through workshops, coaching, keynotes and consultancy. With decades working across some of the UK’s leading media brands, Goldilocks Ltd helps people, teams and businesses tell their stories in a compelling way - whatever the format.

The Pursuit of Better, Together

If this week’s newsletter sparked something, pass it on to a colleague. The best conversations often start with “You’ve got to read this”.